YSL Heroes
Lee Yin Sin

“My mission in life is to protect families by providing financial stability through fiscal solutions in order to help them progress towards success.”
Greetings, my name is Lee Yin Sin. I am the founder and leader of YSL. At the same time, I’m also a full time financial advisor who provides professional advice for my clients regarding their personal finances and insurance plans.
Here’s a little info about me, I graduated from a polytechnic in Melaka where I earned my diploma in marketing and have since attended schools in the UK and USA like the University of London (Business Administration and management), UC Irvine (Specialist course in Project Management and career development). l love reading and researching new methods for customer satisfaction and overall wealth creation including investment portfolios, wealth mentality and etc. I’m also an avid badminton player and athlete.
I have over 10+ years of experience in the finance and insurance industry. You could say that I’m a senior financial advisor here in this company as I’m experienced in a multitude of fields such as negotiations, management and customer service and yes I have received numerous awards and accolades for all of my achievements.
At first, I didn’t know that I was gonna join this sector at all much less this company, initially I wanted to start my own business as an entrepreneur but I didn’t have any capital to work with. Then, I heard about this opportunity to become a financial advisor who could manage it as if it is his own business and I took the chance and since then, I never looked back. For me, being a financial advisor is almost the same as an entrepreneur. But ya, I had my fair share of trials as well back then like my parents didn’t like it as well as they thought it was a scam so I knew I had to set out to prove them wrong that insurance plans and investments are not hoaxes. Lastly, I hope that this business would one day become my own business that I could pass onto the next generation but as of right now, I’m aspiring to become the top influencer and industry leader for this sector. In order to do, I wish to help more people as well as to provide safe and reliable financial knowledge for all so that they may safeguard their friends and family. I think of this as both a business and a way to help people as well as my own family.
My mission in life is to protect families by providing financial stability through fiscal solutions in order to help them progress towards success. To help the community by providing more employment opportunities. I would also like to guide complete neophytes from beginning to the end by providing proper guidance and instructions all they way from being a solo agent to becoming a team leader. To me, their success feels like my success as well.
If you ask me about what are the virtues that I try to practice in life, I would say a lot but to name a few, it would be gratitude, integrity, filial piety, compassion and responsibility. After I had the chance to learn completely new skills which to me were absolutely unheard of at the time from dealing with clients to the art of negotiations, social skills, leadership skills, team management and etc. I feel like I have grown not only as a financial advisor but also as a person as well and I hope I can keep on learning forever. THE BEST IS YET TO COME.
If you have any questions, please contact me at 016-646 5891. Thank you and have a good day.
Abdullah Bin Hasnor

“I wish to help my clients grow their initial capital while at the same time, providing them and their loved ones with life saving insurance in their time of need.”
Greetings, my name is Abdullah Bin Hasnor. Allow me to start by giving you a brief introduction into my normal life, I’m a father of two and happily married here in the historical state of Melaka, Malaysia. Before I joined this company as an insurance agent, I was trained to be a professional electrician with a certificate of electrical Level 2. I’m also an avid badminton player so you could often spot me playing with my colleagues and friends after working hours. I also have a slight interest in the esports industry that is to say I’m a huge fan of video games as a whole. Now that’s that.
Here’s a snippet of my current career. 2021 will mark my eighth anniversary of being part of this company and agency. During these eight years, I have faced many hardships while being on this journey but luckily enough, I was still able to get through it with pure grit as well as help from my fellow colleagues at work. Many people ranging from my friends to my family members would usually ask me “why did you choose this career path?” and I would usually give the same answer which is the fact that this job offers real financial freedom, your earning capability depends on how hard you work and how successful you are at helping and advising your clients, it’s not a job with a basic salary that pays you the same amount every month. This job rewards those who are willing to put in the extra hours and grind through and I would rather be paid for that than a consistent salary.
Throughout these years, I have learned an array of new abilities and skills which have been vital to my survival in this industry. I have mastered a myriad of social and finance skills which allows me to interact with clients and to provide them with professional financial knowledge regarding investment or insurance plans. I have also gained a new perspective in life, I wish to help my clients grow their initial capital while at the same time, providing them and their loved ones with life saving insurance in their time of need. I know that I alone would not be enough to bring this wish into fruition, that is why my final goal is to establish a team of at least 20 professional agents who share the same line of thoughts and values as me. My work ethic and personal philosophy revolves around simple values “Independence, Inspiration and Versatility”.
The road ahead might be daunting but I will persevere and NO, I will never regret becoming a financial advisor. This is a job that many might think is easy but in reality, not many are capable of thriving in this environment, it’s highly respected and it pays well but allow me to say these last words “Fortune favors the bold”. If you are not up to the task, this job will be as gruelling or more so than other career paths but if you are, a great bounty is awaiting you at the end.
If you require any assistance, please do not hesitate to contact me at 013-622 5610
Lee Kwong Sin

“If my clients need me, they know that they’ll be able to contact me anytime to seek professional financial knowledge as well as proper guidance and I’ll always be there to help.”
Hello, I’m Lee Kwong Sin from Melaka and I am a financial advisor here at Prudential. I don’t have a university degree as I have only completed high school with a SPM certificate but I don’t think that limits my abilities at all. On the contrary, I think it motivates me to improve and to learn more as a result so no I don’t think that a college degree is necessary when it comes to this career path as it is more entrepreneurial and depends on your own hard work but if you do have it, it’s considered a bonus but definitely not a prerequisite need.
I joined the finance and insurance sector because at first I thought I just wanted to earn lots of money to obtain a better lifestyle but sooner I realized that my calling in life is to add value to other people’s lives and not just focusing on my own. That is also the part of me which changed a lot during these few years, after helping so many people I understand one simple truth which is that sometimes giving is better than receiving.
Other than that, I have a pretty basic set of goals like owning a house, providing for my family and travelling around the once all is said and done. I also like to research the latest technologies around the block to see whether it would help me or my clients.
If my clients need me, they know that they’ll be able to contact me anytime to seek professional financial knowledge as well as proper guidance and I’ll always be there to help as they say I’m only one call away at 016-611 3399
Izhwan Ruznor bin Ruzlan

“My biggest goal right now is to be able to help over 100+ families every year with their financial planning. I am more than willing to attend to my clients whenever they need me, it’s like a 24 hours service for me, I’m always on call.”
Hi, my name is Izhwan Ruznor bin Ruzlan but you can just call me Izhwan and I’m getting married soon. A little info about me is that I love super cars. As a kid, I would watch races on the television and now that I’m grown up, I would love to one day own a sports car collection.
I graduated from Politeknik Merlimau Melaka with a graduate diploma. Quickly after that, I had already joined the finance and insurance industry as a financial advisor at my current company. I have spent over 5 years in this industry and I have been know to be able to continuously help my clients generate revenue through their various investments and insurance plans. What I hope to do is to help people attain financial freedom which will help them further down their paths. That is also why I chose this path, to help people as well as to help myself.
My biggest goal right now is to be able to help over 100+ families every year with their financial planning. I am more than willing to attend to my clients whenever they need me, it’s like a 24 hours service for me, I’m always on call.
Honesty and integrity are the two values that I constantly live by, be it personally or professionally. I think it’s very important for us as financial advisors to be candid with our clients as they have placed their trust in us so it’s only right for us to reciprocate it by providing them with expert advice and proper planning.
If you have any other questions, do contact me at 012-605 3676
Nur Amirah Fasihah Binti Faisal

“My goal is to help people by educating them on the importance of personal finance and how to manage their own finances as well.”
Hello, my name is Nur Amirah Fasihah Binti Faisal. I’m married and I have two children. I ended my schooling days by obtaining a diploma in business studies. My hobbies are gardening, cooking for my family and window shopping.
Now for my professional experience, 2021 will mark my fourth year with this company and in this industry. At first, I just thought that I wanted to make money just for the sake of it but sooner I realized that helping people and providing value to their lives actually brings me even more happiness. Now my new goal is to help people by educating them on the importance of personal finance and how to manage their own finances as well.
My dream one day is to have enough money to set up my own foundation in order to help those in need and once I’m retired and financially independent, I would like to travel the world and help everyone that I meet. I have always believed in kindness, responsibility, love and optimism and that is what I wish to share with everyone. My motto is honesty is the best policy and that trust above all else must be earned not demanded.
After coming such a long way to get to where I am now, I am grateful to all those who have supported me and the new friends who I have made along the way. That is also how I do business, we treat our clients like our friends and we give them the very best.
If you have any questions, do contact me at t 017-213 1233
Bong Siew Kee

“I have always liked the idea of being more financially independent and to have the freedom to do whatever I want, to travel around the world and that is what inspires me to improve and to provide better service to my clients who are seeking my help, the dream of attaining financial freedom and to give my family and kids the life I never had when I was their age.”
Hi, my name is Bong Siew Kee. I am a professional financial advisor here in the small state of Melaka. I am a mother of 4 and I’m happily married to the man of my dreams. I love travelling to new places. Before I joined this company as a full time advisor, I worked in the beauty industry for twenty four years. I had gained a diploma in beauty and aesthetics before joining and I had obtained numerous achievements during my time but I soon realized that I needed a change of pace and that is why I joined the finance and insurance industry as a professional agent.
After briefly joining this company, I noticed that it had an excellence award for the best financial advisors in the whole country as well as around the world. It’s called the MDRT, million dollar round table. Only the best of the best make the cut every year and I have had the chance to join it as well alongside my colleagues. I don’t have a very ambitious dream but I do hope that I can make the cut and join their ranks every year.
I wasn’t born into a very wealthy family as a kid that is why I have always believed in working hard and never giving up on your dreams. I strongly believe in a quote that one of my colleagues gave me “If you’re not born into a rich family, then it is your job to make your family rich one day”. I have always liked the idea of being more financially independent and to have the freedom to do whatever I want, to travel around the world and that is what inspires me to improve and to provide better service to my clients who are seeking my help, the dream of attaining financial freedom and to give my family and kids the life I never had when I was their age.
Once I became a financial advisor, I faced many challenges in my early days but I knew I had to pull through and so I did. From who I was before until where I am today, I have gained new essential skills, friends and colleagues who have helped me along the way and for all that, I am very grateful and will continue to provide the very best for our clients who need proper financial knowledge.
If you have any further questions, please contact me at 012-773 3863
Lee Shing Yen

“My dream is to be able to help more people because while working here, I have seen lots of people who need help everyday so I hope that I’ll be able to assist them one day by teaching them about finance.”
Hi, I'm Lee Shing Yen from Melaka and I am a full-time financial advisor here at Prudential.
I don’t have a college degree as I have only completed high school which is SPM but I don’t think that limits my earning capabilities at all. I actually believe that I’m doing much better without one. I started working at a young age but I didn’t start with the finance and insurance industry, I have already tried out a couple of jobs like retailing, part-time at furniture fair, and 6 years in telecommunication industry. Then one day, I realized that the career path that I’m taking right now suits me much more than the others ever did and so I transitioned over.
Compared to my previous jobs, I feel like this career has much more potential as I was limited by my monthly salary then but now I have more time and am able to make even more as long as I put more effort into it. It’s basic maths, total earnings divided by time. I feel like I’m getting a much better deal out of this than I ever did with those other companies.
I hope that one day, I’ll be able to attain financial freedom and travel the world and have fun adventures everyday. It’s also my dream to be able to help more people because while working here, I have seen lots of people who need help everyday so I hope that I’ll be able to assist them one day by teaching them about finance. I am willing to drive long distances to help out anyone who is in need despite my living in Malacca. Sometimes I look back on the days when I didn’t know this much but now after joining as a full time financial advisor, I noticed that I have learned a lot and I now wish to share this knowledge with everyone I know by being a purveyor of expert financial services.
If you’d like, you can contact me at 017-814 0809
Jacky Tan Cheen Yeong

“My life goal is to grow with my family and company professionally by gaining my knowledge along the way to be able to provide better service for my clientele.”
Hi, my name is Jacky Tan Cheen Yeong but you can just call me Jacky. I’m currently residing in Melaka, Malaysia where I am a full time professional financial advisor for my clients. As for my education background, I would like to start off by saying that I don’t think that I learnt much in school as compared to when I’m working right now and contributing to society as a whole. My academic skills didn’t help me get that far into my career but the knowledge that I had gained while going through it has, skills like product acquisition, negotiation tactics, productive habits and a strong belief that the best is yet to come.
As for my more miscellaneous activities, I usually spend my time fishing, playing badminton or snorkelling, yes I prefer outdoor activities. Throughout my years serving this company and my clients, I have come across many challenges that I had never faced before but in order to achieve my dream, I knew I had to pull through. My life goal is to grow with my family and company professionally by gaining my knowledge along the way to be able to provide better service for my clientele. I guess you can say that the virtues I value the most are integrity, honor, responsibility and optimism.
After joining this company, I found out that I was subconsciously picking up all the positive habits that were making an impact in my work life balance. With those habits, I don’t feel obsolete and I constantly am aware of what’s going on with the world and within the company. That is also what I am able to bring to the table as well, reliability, consistency and efficiency. With these traits, I hope that I’m able to help more and more people.
If you have any further questions, do contact me at 010-273 9010
Kwok Siew Yoong

“I hope that through my efforts and persistence, more families can get better financial security and to attain financial freedom as well through their investment plans.”
Hi, I'm Kwok Siew Yoong. I graduated from UPM with a Bachelor of Science degree in Electrical, Electronics, Engineering.
First and foremost, one of my life goals is to achieve financial freedom but most office jobs require their employees to be front and center at 9 am and they have to sit through the whole day till 6 pm to get a consistent and most of the time low amount of salary and that is exactly why I decided to join the insurance and finance industry eleven years ago.
I would like to think of myself as a sincere and honest person. Helping people is my modus vivendi and it’s what I try my hardest to do. I love helping people understand and purchase insurance by providing them with my professional knowledge of the field to give them the best coverage for their wants and needs. I am willing to drive long distances to help out anyone who is in need and who reaches out to me despite my husband and I living in Malacca.
Whenever I get home from work, I spend my time reading and through this hobby, it has helped me develop analytical thinking and to practice more open-mindedness. Besides that, I enjoy playing sports like volleyball and badminton for the physical exercise as well.
In the future, I hope that through my efforts and persistence, more families can get better financial security and to attain financial freedom as well through their investment plans. That is my philosophy, creating a win-win situation for both my clients and my company.
Don’t be shy, Call or Message me for a Quote ANYTIME at 016-6478665
Tammy Phoon Kah Pek

“Within the next 5 years, I hope to help at least 500 families with their financial needs.”
Hey, what’s up. My name is Phoon Kah Pek or you can just call me Tammy. I’m a happily married wife with 2 beautiful children. It was only in 2021 that I decide to join as a full time financial advisor.
I never really thought I could have made it since my highest level of education was only SPM and I had no relevant experience in this field whatsoever but I had great mentors who guided me along the way and it took quite a lot of effort. But looking back now, it was all worth it. I love watching movies and reading up on the latest materials and trends. When I first started, it was quite tiring but now I get a lot of flexibility in the time management aspect of life while maintaining a perfect work life balance.
Within the next 5 years, I hope to help at least 500 families with their financial needs. My personal core values have always been emphasized on caring for others and being compassionate. Rest assured, I will listen, understand and provide a satisfactory solution to my clients’ hurdles through fiscal instruments. For all this while since I started working here, I’m able to generate and provide meaningful purpose to other people and myself by unlocking the secrets to making an income on a case by case basis.
If you have any questions, please contact me at 017-658 0308. Thank you and have a good day.